If you do any kind of reading about marketing at all, you’re going to see tips about using social media as a part of your strategy. There’s a simple reason for that–social media marketing truly is becoming a necessity for businesses across all industries.

Many business owners are reluctant to believe this, though, because they’re stuck on two big myths about social media. If you’ve let either of these two beliefs keep you off of social media, it’s time to make a change and fast if you don’t want to lose out to your competitors:

1. “Only women are on social […]