Project Description

Nine year old ecommerce business that offers a wide selection of mid-to-premium baby and toddler products including strollers, car seats, diaper bags, toys and personal care items. High average order value of $320.  Products are marketed via the main online storefront with 98% of orders processed online and 2% over the phone. Easy to remember and keyword rich domain names, with main storefront built on an easy to use website management platform that allows for simple integration with shipping, order processing and marketing tools.   Strong social media presence and marketing database of over 43,000 customer, newsletter subscribers, fan likes and followers. 2 owners each put in approximately 20 to 30 hours per week running/managing the operations, there are no employees. Business requires approximately 4,000 square feet.  Growth opportunities include: Addition of higher margin supplementary products, Addition of a drop ship model, Continued ramp of Amazon store, Launch of Amazon Fulfillment and Addition of other CPA comparison shopping engines, as well as continued investment into SEO and PPC programs currently in place.  Owners are selling because of other business interests.  3 weeks of transitional support provided to buyer.