Project Description

12 year old premier online retailer of high-end, heirloom-quality children’s furniture, art, rugs, lighting, décor, gifts and baby gear. Strong, easy to remember and keyword rich domain names. High sales volume with strong 40% repeat customer base. Established online reputation, featured in many well know publications. 50,000+ base product SKUs with average order value of $299.  90% drop ship, 5% just-in-time and 5% internally fulfilled. 75% sales generated online and 25% on the phone. Good standing relationship with over 300 vendors and specialty manufacturers. Owner manages supplier relationships with all other operational activities handled by 2 full time employees and 4 part time employees. Approximately 2,000 square feet required to operate business. 30% business from search engines, 46% from pay per click, 12% direct traffic, 10% referrals & social media, and 2% from email marketing. Approximately 250,000 customers in database, 72,000+ Pinterest, and 36,000+ Facebook fans. Target demographic is females between the age of 25 and 50, pregnant or a parent of children, and upper-middle class to high net worth individuals. High growth opportunities include: building out new home and living section, additional PPC Marketing, creation of an aggressive email marketing program, optimize mobile interface, affiliate marketing campaign, easy expansion to eBay and other online CPA comparison shopping engines and networks, and develop an offline marketing campaign to target mothers-to-be with gift registry services.   Owners are selling to relocate outside of the U.S. Strong transitional support driven by the specific needs of the buyer.

Financial Overview

  • 16/17 Revenue: $2,372,338 – 12 Month Run-Rate (Oct 16 to Sept 17)
  • 16/17 Profit: $233,178 – 12 Month Run-Rate (Oct 16 to Sept 17)
  • 2017 Revenue: $1,797,826 – (January – September 2017)
  • 2017 Profit: $115,645 – (January – September 2017)
  • 2016 Revenue: $2,315,517
  • 2016 Profit: $114,305

Additional Details

  • Status: Under LOI
  • Employees: 6
  • Years Established: 2005
Asking Price: $725,000 plus inventory (Approx Value: $60,000)

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