Project Description

16-year-old ecommerce business offers a wide selection of high quality decorative concrete supplies to homeowners, artisans, contractors and the construction industry. Business offers over 150 different products.  High sales volume, strong repeat customer base driven by strong, easy to remember and keyword rich domain name and great customer service. Average order value is currently over $125.  Over 50% of products offered are manufactured in house.  Approximately 21,000 customers available for marketing in database. The business is operated by 10 full time employees. 35% of sales are generated from search engines, 12% direct traffic, 2% eBay, 33% Pay Per Click Advertising and 18% from Social Media & Referrals.  Major growth opportunities include: adding additional products offered by wholesalers, additional PPC Marketing, expansion into Amazon and other online marketplaces.  The business provides new owner(s) with a complete turn-key business.  Strong transitional support provided based on the specific needs of the buyer.  The one owner is selling due to retiring and the other owner is selling to pursue other business interests.

Financial Overview

  • 2017 Revenue: $1,166,960 – (January – July 2017)
  • 2017 Profit: $167,430 – (January - July 2017)
  • 2017 Revenue: $1,834,768 – 12 Month Run-Rate (August 16 to July 17)
  • 2017 Profit: $346,251 – 12 Month Run-Rate (August 16 to July 17)
  • 2016 Revenue: $1,639,726
  • 2016 Profit: $333,660

Additional Details

  • Status: Currently Available
  • Employees: 10
  • Years Established: 2001
Asking Price: $1,100,000 plus inventory (Approx Value: $135,000)

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