Project Description

Nine year old ecommerce business that offers a wide selection of specialty toy products featuring high-quality, safe and fun toys for kids age newborn to 12 years. 2,000+ SKUs available during holiday peak, 800 currently active.  Average order value is currently $25 with 15% repeat customers.  85% orders fulfilled internally, 14% fulfilled by Amazon and 1% drop shipped.  Owner works nights and weekends on business approximately 5 hours per week supervising and managing the operation. The company has 1 employee.  This is a distressed business needing a new tactical marketing plan and complete owner focus to drive the business back to its sales high point of $1.8 million. Products are marketed via one main online storefront.  Recently developed, fully integrated back end drives online storefront, Amazon, Google Products, NewEgg, Buy.com and Sears.com channels. Good standing relationship with suppliers.  30,000 customers in database. Many growth/profit improvement opportunities including: utilize Amazon FBA service to fulfill all orders which drive an alternative home based business model, adding additional products, investment in SEO, paid advertising, and creation of an aggressive email marketing program.  Owner is selling to focus on a new career opportunity. Strong transitional support will be provided driven by the specific needs of the buyer

Asking Price: $90,000 (includes minimum inventory of $45,000)
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