Project Description

25 year old High-End Handmade Rugs eCommerce & Wholesale Business specializing in fine hand knotted rugs in both modern and tradition styles. Very strong reputation online and in the industry. Over 7,000 product SKUs available with average order value of $900 online and $2,000 on the phone.   70% sales generated online, 20% on the phone and 10% at the warehouse.Good standing relationship with over 40 different suppliers. Owner manages supplier relationships and purchasing with all other operational activities handled by 8 full time employees.  Approximately 15,000 square feet required to operate business.  Diversified sales channels with 50% retail and 50% wholesale. Retail distribution includes 20% of orders coming direct from website, 35% Overstock, 20% Amazon, 20% eBay and 5% Houzz. Target demographic is females between the age of 40 and 60, and upper-middle class to high net worth individuals. High growth opportunities include: international expansion, additional PPC Marketing, creation of an aggressive email marketing program, PR campaign, affiliate marketing campaign, easy expansion to other online CPA comparison shopping engines and networks. Owner will provide strong transition support and is selling for retirement. Owner is open to remaining employed as a buyer or any additional help the new owner may have.

Financial Overview

  • 2016 Revenue: $4,526,713
  • 2016 Profit: $877,655

Additional Details

  • Status: Currently Available
  • Employees: 8
  • Years Established: 1991
Asking Price: $2,000,000 plus inventory (Approx Value: $4,000,000)
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