Project Description

Eight-year-old men’s lifestyle online publisher with over 1,400+ original articles written by a team of freelance writers generating $63,000+ in 2016 annual revenue. The website provides lifestyle-related topics from travel and life advice to style and gadget editorials. The main revenue stream of the business is captured through advertorials and PR campaigns with aligned brands. Low overhead, a self-managed staff of freelance writers. Native speaking English writers work remotely from their homes in New Zealand, United Kingdom, and Colombia. Strong new and repeat advertising client base. Owner currently puts in approximately 5-7 hours per week supervising and managing the operation, after establishing all business operations from project management software to detailed operations manuals. Strong and largely untapped growth opportunities include working with PR companies and brands on paid campaigns, selling complimentary paid services such as coaching services or products, ad network banner advertisements, affiliate marketing, email marketing campaign and leveraging a database the current owner compiled of all advertising agencies and potential clients that originally contacted the brand.

Additional perks for the owner are all expense paid media trips abroad, exclusive event invitations such as film premieres and sporting events, product reviews, and opportunities to connect in person with celebrities, CEO’s, designers, and other influencers. Owner will provide strong transitional support driven by the specific needs of the buyer. Owner wants to pursue other business interests after selling a separate but aligned online company in early 2015.

Financial Overview

  • 2016 Revenue: $67,152
  • 2016 Profit: $63,319
  • 2015 Revenue: $32,749
  • 2015 Profit: $31,076

Additional Details

  • Status: Under LOI
  • Employees: 0
  • Years Established: 2009
Asking Price: $155,000
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