Project Description

Nine year old ecommerce business offers a wide selection of pool parts and accessories such as filters, cleaners, heaters, motors, lights, blowers, heat pumps, waterfalls and covers. Business offers over 8,000 different products.  High sales volume, strong repeat customer base driven by strong, easy to remember and keyword rich domain names. Average order value is currently $275.  Products are marketed via the main online storefront as well as a new recently introduced storefront.  Good standing relationship with suppliers.  Approximately 85,000 customers available for marketing in database. The business is operated by one owner and one subcontractor.  400 to 600 square feet is required to operate the business, All orders are drop shipped from suppliers. 45% of sales are generated from search engines, referrals and direct traffic.  32% from shopping engines.  Major growth opportunities include: adding additional products offered by wholesalers, investment in SEO, additional PPC Marketing, creation of an aggressive email marketing campaign to current database, etc.  Exceptional opportunity for an existing pool product company both online and brick & mortar as well as anyone interested in a business opportunity to tap into the market of Pool products. Owner is selling because of other business interests.  Owner will provide strong transactional support driven by the specific needs of the buyer.

Asking Price: $495,000  – SOLD
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