Project Description

10-year-old premier online retailer of private label home furnishings with a focus on children furniture.  Strong, easy to remember and keyword rich domain name.  8,000 different product SKUs with average order value of $1,100. 97.5% dropship, 2.5% just-in-time method. Good standing relationship with 30 private label vendors and specialty manufacturers.  Owner works approximately 15 hours per week managing supplier relationships and purchasing with all other operational activities handled by 2 full time employees and 2 part time employees.  44% of sales are generated from search engines, 17% direct traffic, 34% Pay Per Click Advertising and 5% from Social Media & Referrals.  Approximately 10,000+ customers in database, 40,000+ Facebook fans, 7,000+ Twitter, 12,000+ Instagram, 3,000+ Pinterest.  High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, additional PPC Marketing, affiliate marketing campaign, creation of an aggressive email marketing program and add additional complimentary private label products.  The seller will provide strong transitional support with side by side, hands on daily management with new owner(s) to ensure the new owners feel totally comfortable with operation of the business.  Owner is selling to retire.

Financial Overview

  • 2019 Revenue: $589,510 (January to May)
  • 2019 Profit: $159,006 (January to May)
  • 2018 Revenue: $1,930,975
  • 2018 Profit: $370,308

Additional Details

  • Status: Currently Available
  • Employees: 4
  • Years Established: 2009
Asking Price: $900,000
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