Project Description

Eight year old women’s lifestyle online publisher with over 2,000+ original articles written by a team of 20+ volunteer columnists generating $59,000+ in 2015 annual revenue. An engaged social media presence of 21,000+ combined Pinterest, Twitter, Facebook, etc. followers and a newsletter list of 11,000+ subscribers with an offshore, part-time managing editor from the Philippines with native English. Website covers lifestyle-related topics from travel and career advice to fashion and beauty.   Growing traffic with an average of 33,000+ monthly page views in 2015.

The main revenue stream of the business is captured through advertorials and PR campaigns for aligned brands.  Low overhead, a self-managed native English and college educated Philippine editor and contractors will continue on with business if needed.  Strong new and repeat advertising client base.  Owner currently puts in approximately 5-10 hours per week supervising and managing the operation, after establishing all business operations from project management software to detailed operations manuals.  Strong and largely untapped growth opportunities include working with PR companies and brands on paid campaigns, selling complimentary paid services such as coaching services or products, ad network banner advertisements, affiliate marketing, email marketing campaign selling a service or product to the 11,000+ subscribed readers, social media advertisements, and leveraging a database the current owner compiled of all Ad agencies and potential clients that originally contacted the brand.

Additional perks the owner and columnists are all expense paid media trips abroad, exclusive event invitations such as film premieres and fashion shows, product reviews, and opportunities to connect in person with celebrities, CEO’s, designers, and other influencers. Owner will provide strong transitional support driven by the specific needs of the buyer.  Owner wants to pursue other business interests after selling a separate but aligned ecommerce company in late 2014.